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Beauty is in the Eye of the Beholder

Nigerian cosmetics bridge the gap to big business   

November 15, 2020

Bluxe has provided us with solid financial support and access to business resources we never knew were available". - Ms Adeyemo - OPV Beauty Owner

OPV Beauty signed up to Bluxe Consultancy this month and have already begun making waves as they set a path for world domination. As an established business OPV beauty have been celebrated and championed by beauty specialists and influencers including Jackieaina (1.7m), Soph (450k ), Niecy Nash (2.5m), Joy Adenuga (83k) all promoting and endorsing the vast range of more than 520 products.

With well over 80.000 subscribers and brands such as Asos, Pretty Little Thing, Forever 21 and Boxycharm championing the brand and pushing to launch new product lines from the manufacturer, there success has permeated across the waters to UAE and the USA. OPV Beauty owner Ms Adeyemo expressed, "this period of time during the pandemic has lead to unexpected growth of our business and we are looking forward to expanding our reach, Bluxe has provided us with solid financial support and access to business resources we never knew were available".

Joseph Farodoye, founder of Bluxe added, "OPV Beauty have a loyal and strong brand presence among consumers and their positioning in the beauty and cosmetics industry is unquestionable. We have helped to add a robust financial structure to allow their business to scale, so its only a matter of time before sales hit unprecedented figures as they are beckoned into international waters."

Pictures courtesy of :Opeyvariety Limited