Simplicity is said to be the most complex of things to achieve in design and after 11 months of development and 2 years of research Bluxe Global are moments away from launching the beta version of the Bluxe Mobile App. With over a dozen specialist programmers and product designers the Bluxe team set out on a mission to give Bluxe members and the growing Afrocentric consumer a digital buying experience like no other.
The app delivers a real authentic luxury Afrocentric look at the best brands available around the world with a focus on sustainability, design and delivery. The apps USP of exclusive offers, privileged pricing and multiple payment methods offer members of the platform an industry first.
Keeping the user experience seamless, simple and striking was the main objective that insiders say was exceeded according to early invited friends and members of the Bluxe app, testing an earlier version. Some journalists have already hailed the platform as revolutionary. As the largest curated selection of Afrocentric luxury brands in the world, Bluxe has already broken records and set benchmarks never seen before across the industry.
With well over 70 brands already on the platform, many are dubbing Bluxe the Noah's arc of the African Luxury market, offering many designers simple, cost effective access to luxury consumers and data, enabling them to pinpoint a niche luxury demographic.
Current brands already signed up to the platform include: Kithe Brewster, Giggs Kgole, Jesu Segun London, Madoda Fani, Adele Dejak, David Brown Automotive and Frazer Yachts to name a few.